The Importance of Secure Wi-Fi for Small Businesses

Since the days of dial-up, technology and the way we use the internet has constantly evolved — especially in the way it has impacted business. Organizations of all sizes and industries are facing increased pressures from customers, employees, and vendors to offer fast wireless access. Wi-Fi is a necessity that isn’t just about providing convenience and performance, it’s about providing security.

According to HotelChatter, 94% of people cite Wi-Fi as the most important amenity a business can provide. 

Although your business may be small, Wi-Fi security is a large part of your overall network security. It can also make your organization more productive and save you money. Setting up a Wi-Fi solution that is well thought out will save you headaches down the road.

Personalized Guest Experience

As a small to midsize business owner, being able to offer a personalized guest experience is to your advantage. By offering secure guest Wi-Fi, you offer your guests an easy way to connect, while still protecting your valuable data. The security of your business’s Wi-Fi is an essential part of your business plan. Nobody likes to think about hackers accessing your data via your Wi-Fi, but the threat is real.

Staying Competitive with Wi-Fi

In any small to midsize business, there are typically a lot of wireless devices. Behind the scenes, wireless solutions such as access points provide many valuable features not only for your own business but for your customers as well.

Here are the top 5 key features that keep your business and Wi-Fi delivery competitive today:

1. Patented Wireless Security

Built-in Wireless Intrusion Prevention System (WIPS) helps ensure you have the protection you need. WIPS defends you from unauthorized devices, rogue APs, and more.

2. Business-Driven Analytics

Know how and when visitors are using your Wi-Fi so you can maximize your Wi-Fi investment and optimize customer experience. Being able to see your data in a customizable dashboard and view real-time and historical usage data will help you make better business decisions.

3. Management That Scales

Wi-Fi Cloud environments can take your business from one to an unlimited number of access points across multiple locations, with no infrastructure.

4. Powerful Engagement & Marketing Tools

With a suite of easy-to-use, built-in tools, easily turn a simple wireless connectivity offering into a rich Wi-Fi experience for customers, guests and employees. Create stunning splash pages, offer targeted promotions, and more.

5. Free Deployment Planning Service

Wondering how many access points your business needs? A local IT service provider must be able to help you gather the right information and perform predictive floor plan simulations to take the guesswork out of your planning.

PROTECT YOUR BUSINESS • PROTECT YOUR ASSETS • PROTECT YOUR PEOPLE 

Cybersecurity is more relevant than ever before. WatchGuard is here to provide the layered protection you need against the most advanced types of malware. Learn more about WatchGuard and how Imagineering can help your company make the critical IT decisions that will help your business thrive today, and in the years ahead.